Evangelization Lab helps churches bring digital travelers to the Catholic faith

Evangelization Lab provides parishes, dioceses, and Catholic organizations with tools to reach people through digital spaces and encourage them to participate in the sacramental life of the Church. Founded by José Manuel de Urquidi in Dallas, the organization conducts research, experiments, and missionary training to help religious groups turn an online presence into active interpersonal communication.

The organization responds to calls from popes to use the internet for proclaiming the Gospel, including Pope Leo XIV’s instruction in the encyclical Magnifica Humanitas to use technology humanely as an evangelization tool. Digital missionary Katie Ruvalcaba said the goal is to use the internet to move people into a sacramental relationship with Christ and the Church.

One initiative involves training diocesan staff and parish members to use digital platforms to foster local, personal encounters. Urquidi said the lab works with dioceses to implement practical methods and form additional missionaries.