Evangelization Lab helps churches bring digital travelers to the Catholic faith

Evangelization Lab provides tools and training to help parishes, dioceses, and Catholic organizations reach people through digital spaces. Founded by José Manuel de Urquidi in Dallas, the organization conducts research and experiments to help users move from online interactions to local sacramental life.

One initiative involves training diocesan staff and parish workers to transform their digital presence into active interpersonal communication. Digital missionary Katie Ruvalcaba said the goal is to help people transition from internet spaces into sacramental relationships with Christ and the Church.

The organization responds to papal calls to use the internet for proclaiming the Gospel. This includes following the guidance in Pope Leo XIV’s encyclical, Magnifica Humanitas, which calls for the humane use of technology as a tool for evangelization.