Fundação Dom Avelar Brandão Vilela launches new fragrance Essência de Nazaré

The Dom Avelar Brandão Vilela Foundation launched a new fragrance called Essência de Nazaré and a 2027 edition of the book At Nazaré's Table by Father Danilo Pinto. The launch took place on September 20 at the Café Primaz within the Metropolitan Curia of Salvador.

The fragrance uses notes of wine and rosemary to reference the context of Nazareth during the time of Jesus. It was designed to create a sensory experience linked to the spirituality and life of the Holy Family. This product is part of the Mística de Nazaré project, which includes radio spots on the Rede Excelsior de Comunicação network using sound design inspired by old radio dramas to lead listeners to reflections on the lives of Mary, Joseph, and Jesus.

The fragrance is available for purchase at the Dom Avelar Brandão Vilela Foundation headquarters, the Capela Sagrada Família in the Garcia neighborhood of Salvador, and through the website essenciadenazare.com.br. The diffuser costs R$ 32,50.