Commercial expansion of Halloween in France since the 1990s

French Catholicism has faced the commercial expansion of Halloween since the late 1990s, according to Paul Airiau for Aleteia.

The growth of the holiday was driven by marketing campaigns from companies such as Orange and costume retailers, as well as local festive practices that began developing in the mid-1990s. Businesses used the holiday to increase consumption during October, while primary school teachers utilized it for various educational activities.